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	<title>Swaroop, The Dreamer</title>
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		<title>[Tech] Why is &#8220;Database Layer as a REST API&#8221; not common?</title>
		<link>http://swaroopch.com/2013/04/18/database-as-rest-api/</link>
		<comments>http://swaroopch.com/2013/04/18/database-as-rest-api/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 04:58:57 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[clojure]]></category>
		<category><![CDATA[django]]></category>
		<category><![CDATA[python]]></category>
		<category><![CDATA[rest]]></category>

		<guid isPermaLink="false">http://swaroopch.com/?p=5942</guid>
		<description><![CDATA[We have &#8220;database APIs&#8221; such as abstraction layers over multiple SQL databases and ORMs. But why not take it to the next step and make it a REST API like any other network call that we can make? Advantages would be: The sharing of database ORM models across multiple programming languages will be seamless. Making [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=5942&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>We have &#8220;database APIs&#8221; such as <a href="https://en.wikipedia.org/wiki/Database_abstraction_layer">abstraction layers over multiple SQL databases</a> and <a href="https://en.wikipedia.org/wiki/Object-relational_mapping">ORMs</a>. But why not take it to the next step and make it a <a href="http://www.restapitutorial.com/lessons/whatisrest.html">REST API</a> like any other network call that we can make?</p>
<div id="attachment_5999" class="wp-caption alignnone" style="width: 650px"><a href="http://swaroop.files.wordpress.com/2013/04/database_as_rest_api3.png"><img class="size-large wp-image-5999" alt="Database as a REST API" src="http://swaroop.files.wordpress.com/2013/04/database_as_rest_api3.png?w=640&#038;h=278" width="640" height="278" /></a><p class="wp-caption-text">Database as a REST API</p></div>
<p>Advantages would be:</p>
<ul>
<li>The sharing of database ORM models across multiple programming languages will be seamless.</li>
<li>Making the API available via <a href="http://thrift.apache.org/">Thrift</a> (like the <a href="http://dev.evernote.com/documentation/cloud/">Evernote API</a>) implies native API wrapper libraries can be automatically generated for almost any programming language.</li>
<li>Using Thrift also means the <a href="http://www.slideshare.net/Hadoop_Summit/scaling-big-data-mining-infrastructure-twitter-experience">storage of logs, etc. in JSON / Thrift format</a> will be straightforward and migration to a <a href="http://swaroopch.com/2013/01/12/big-data-nathan-marz/">Lambda Architecture</a> in future would be far more plausible as well.</li>
<li>Performance enhancements such as <a href="http://christophermaier.name/blog/2011/05/22/MongoDB-key-names">converting long keys to actually short keys</a> in backend (for <a href="https://jira.mongodb.org/browse/SERVER-863">MongoDB</a>, <a href="http://hbase.apache.org/book/rowkey.design.html#keysize">HBase</a>) and using good hash keys (for <a href="http://docs.aws.amazon.com/amazondynamodb/latest/developerguide/GuidelinesForTables.html#GuidelinesForTables.UniformWorkload">DynamoDB</a>) can be handled in this layer without every language-specific wrapper having to implement it.</li>
<li>Switching some data from Postgres to MongoDB or sharding in MongoDB, etc. could be hidden as internals of this layer.</li>
<li>Rate-limiting, monitoring and scaling would have been easy &#8211; and <a href="https://www.djangoproject.com/weblog/2013/mar/28/django-151/">Django memory leaks</a>, etc. would not affect other parts of the system…</li>
<li>This would have easily enabled having <a href="http://programmers.stackexchange.com/a/109877/30947">a lot of small apps instead of a big monolithic Django app</a>, etc.</li>
</ul>
<p>Did we just <em>sort-of</em> reinvent <a href="http://www.datomic.com/overview.html">Datomic</a>?</p>
<p>Of course, this is <i>not</i> a new idea at all, take <a href="http://restsql.org/doc/Overview.html">restSQL</a> as an example &#8211; <em>my question is why is this not talked about more often?</em></p>
<p>Do most frameworks support this? If not, why not? If so, why don&#8217;t most frameworks don&#8217;t talk about such a use case in their documentation? If I use Django, I&#8217;ll start writing the models and use South to create migrations, and that&#8217;s that. If I have to reuse those model, from say, Java, then you&#8217;re on your own. The point is that, by default, Django (or Rails) doesn&#8217;t encourage you to do such a thing. If you go for a lighter framework such as Flask, then this becomes easier because the ORM is anyway not part of the framework.</p>
<p>Is this concept felt needed <i>only</i> in a <i>polyglot</i> case (multiple database systems, multiple programming languages)?</p>
<p>P.S. Also read <a href="https://plus.google.com/112678702228711889851/posts/eVeouesvaVX">Stevey&#8217;s Google Platforms rant.</a></p>
<p><strong>Update</strong> on [2013-04-28 Sun]: Also see the very useful tech talk <a href="http://youtu.be/5WXYw4J4QOU">Designing a Beautiful REST+JSON API</a>.</p>
<br />Filed under: <a href='http://swaroopch.com/category/tech/'>Tech</a> Tagged: <a href='http://swaroopch.com/tag/architecture/'>architecture</a>, <a href='http://swaroopch.com/tag/clojure/'>clojure</a>, <a href='http://swaroopch.com/tag/django/'>django</a>, <a href='http://swaroopch.com/tag/python/'>python</a>, <a href='http://swaroopch.com/tag/rest/'>rest</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/swaroop.wordpress.com/5942/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/swaroop.wordpress.com/5942/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/swaroop.wordpress.com/5942/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/swaroop.wordpress.com/5942/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/swaroop.wordpress.com/5942/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/swaroop.wordpress.com/5942/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/swaroop.wordpress.com/5942/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/swaroop.wordpress.com/5942/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/swaroop.wordpress.com/5942/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/swaroop.wordpress.com/5942/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/swaroop.wordpress.com/5942/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/swaroop.wordpress.com/5942/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/swaroop.wordpress.com/5942/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/swaroop.wordpress.com/5942/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=5942&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Database as a REST API</media:title>
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	</item>
		<item>
		<title>[Travel] Hiking around Lake Chabot</title>
		<link>http://swaroopch.com/2013/04/09/hiking-lake-chabot/</link>
		<comments>http://swaroopch.com/2013/04/09/hiking-lake-chabot/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 03:35:37 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[trek]]></category>

		<guid isPermaLink="false">http://swaroopch.com/?p=5884</guid>
		<description><![CDATA[Last Sunday, we hiked the 10-mile (15-16 km) Lake Chabot Loop with friends. It was amazing fun because of some new people we met, a beautiful lake and trail and it had been a long time since I had walked so much! (My legs informed me about that the next day ;-) Filed under: Travel [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=5884&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Last Sunday, we hiked the 10-mile (15-16 km) <a href="http://www.everytrail.com/view_trip.php?trip_id=778217">Lake Chabot Loop</a> with friends. It was amazing fun because of some new people we met, a beautiful lake and trail and it had been a long time since I had walked so much! (My legs informed me about that the next day ;-)</p>
<div id="attachment_5888" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2662.jpg"><img class="size-large wp-image-5888" alt="Start of the hike" src="http://swaroop.files.wordpress.com/2013/04/img_2662.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Start of the hike</p></div>
<p><span id="more-5884"></span></p>
<div id="attachment_5889" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2665.jpg"><img class="size-large wp-image-5889" alt="Exploring nature" src="http://swaroop.files.wordpress.com/2013/04/img_2665.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Exploring nature</p></div>
<div id="attachment_5890" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2671.jpg"><img class="size-large wp-image-5890" alt="Chatting away" src="http://swaroop.files.wordpress.com/2013/04/img_2671.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Chatting away</p></div>
<div id="attachment_5892" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2674.jpg"><img class="size-large wp-image-5892" alt="God must be a painter" src="http://swaroop.files.wordpress.com/2013/04/img_2674.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">God must be a painter</p></div>
<div id="attachment_5893" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2677.jpg"><img class="size-large wp-image-5893" alt="The 10-mile hike..." src="http://swaroop.files.wordpress.com/2013/04/img_2677.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">The 10-mile hike&#8230;</p></div>
<div id="attachment_5894" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2681.jpg"><img class="size-large wp-image-5894" alt="Elevation" src="http://swaroop.files.wordpress.com/2013/04/img_2681.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Elevation</p></div>
<div id="attachment_5895" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2686.jpg"><img class="size-large wp-image-5895" alt="More elevation" src="http://swaroop.files.wordpress.com/2013/04/img_2686.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">More elevation</p></div>
<div id="attachment_5897" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2689.jpg"><img class="size-large wp-image-5897" alt="Lunch" src="http://swaroop.files.wordpress.com/2013/04/img_2689.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Lunch</p></div>
<div id="attachment_5898" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2691.jpg"><img class="size-large wp-image-5898" alt="Cyclists in the area" src="http://swaroop.files.wordpress.com/2013/04/img_2691.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Cyclists in the area</p></div>
<div id="attachment_5900" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2693.jpg"><img class="size-large wp-image-5900" alt="Inside the denser part of the forest" src="http://swaroop.files.wordpress.com/2013/04/img_2693.jpg?w=525&#038;h=700" width="525" height="700" /></a><p class="wp-caption-text">Inside the denser part of the forest</p></div>
<div id="attachment_5901" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2704.jpg"><img class="size-large wp-image-5901" alt="Wallpaper" src="http://swaroop.files.wordpress.com/2013/04/img_2704.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Wallpaper</p></div>
<div id="attachment_5902" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2705.jpg"><img class="size-large wp-image-5902" alt="Wallpaper" src="http://swaroop.files.wordpress.com/2013/04/img_2705.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Wallpaper</p></div>
<div id="attachment_5903" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2712.jpg"><img class="size-large wp-image-5903" alt="Bed of grass" src="http://swaroop.files.wordpress.com/2013/04/img_2712.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Bed of grass</p></div>
<div id="attachment_5904" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2713.jpg"><img class="size-large wp-image-5904" alt="Road to greenery" src="http://swaroop.files.wordpress.com/2013/04/img_2713.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Road to greenery</p></div>
<div id="attachment_5905" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2715.jpg"><img class="size-large wp-image-5905" alt="More paths to explore" src="http://swaroop.files.wordpress.com/2013/04/img_2715.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">More paths to explore</p></div>
<div id="attachment_5906" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2718.jpg"><img class="size-large wp-image-5906" alt="Public highway" src="http://swaroop.files.wordpress.com/2013/04/img_2718.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Public highway</p></div>
<br />Filed under: <a href='http://swaroopch.com/category/travel/'>Travel</a> Tagged: <a href='http://swaroopch.com/tag/trek/'>trek</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/swaroop.wordpress.com/5884/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/swaroop.wordpress.com/5884/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/swaroop.wordpress.com/5884/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/swaroop.wordpress.com/5884/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/swaroop.wordpress.com/5884/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/swaroop.wordpress.com/5884/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/swaroop.wordpress.com/5884/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/swaroop.wordpress.com/5884/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/swaroop.wordpress.com/5884/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/swaroop.wordpress.com/5884/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/swaroop.wordpress.com/5884/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/swaroop.wordpress.com/5884/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/swaroop.wordpress.com/5884/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/swaroop.wordpress.com/5884/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=5884&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">swaroop</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2662.jpg?w=525" medium="image">
			<media:title type="html">Start of the hike</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2665.jpg?w=525" medium="image">
			<media:title type="html">Exploring nature</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2671.jpg?w=525" medium="image">
			<media:title type="html">Chatting away</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2674.jpg?w=525" medium="image">
			<media:title type="html">God must be a painter</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2677.jpg?w=525" medium="image">
			<media:title type="html">The 10-mile hike...</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2681.jpg?w=525" medium="image">
			<media:title type="html">Elevation</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2686.jpg?w=525" medium="image">
			<media:title type="html">More elevation</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2689.jpg?w=525" medium="image">
			<media:title type="html">Lunch</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2691.jpg?w=525" medium="image">
			<media:title type="html">Cyclists in the area</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2693.jpg?w=525" medium="image">
			<media:title type="html">Inside the denser part of the forest</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2704.jpg?w=525" medium="image">
			<media:title type="html">Wallpaper</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2705.jpg?w=525" medium="image">
			<media:title type="html">Wallpaper</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2712.jpg?w=525" medium="image">
			<media:title type="html">Bed of grass</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2713.jpg?w=525" medium="image">
			<media:title type="html">Road to greenery</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2715.jpg?w=525" medium="image">
			<media:title type="html">More paths to explore</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/04/img_2718.jpg?w=525" medium="image">
			<media:title type="html">Public highway</media:title>
		</media:content>
	</item>
		<item>
		<title>[Travel] Monterey Bay</title>
		<link>http://swaroopch.com/2013/04/09/monterey-bay/</link>
		<comments>http://swaroopch.com/2013/04/09/monterey-bay/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 03:30:36 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[Travel]]></category>

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		<description><![CDATA[Last Saturday, we were hanging out with A R Karthick who was gracious to take us exploring the Monterey Bay &#8211; the three highlights for the day were: Mystery Spot was interesting and the strange phenomenon there could only be explained by some kind of magnetic force, we would literally stand at an angle in [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=5864&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Last Saturday, we were hanging out with <a href="http://twitter.com/a_r_karthic">A R Karthick</a> who was gracious to take us exploring the Monterey Bay &#8211; the three highlights for the day were:</p>
<p><a href="http://www.mysteryspot.com/">Mystery Spot</a> was interesting and the strange phenomenon there could only be explained by some kind of magnetic force, we would literally stand at an angle in the centre of the mystery spot, and the host was very comic and entertaining, so the visit felt worth it.</p>
<p><a href="http://www.tripadvisor.com/Attraction_Review-g32840-d116790-Reviews-Pacific_Grove_Oceanview_Boulevard-Pacific_Grove_Monterey_Peninsula_California.html">Ocean View Boulevard</a> is one of the most beautiful places to drive around and we actually saw a couple of weddings in the open lawns on that road which gives an idea of how scenic that place was.</p>
<p><a href="http://www.tripadvisor.com/Attraction_Review-g32737-d146192-Reviews-17_Mile_Drive-Monterey_Monterey_Peninsula_California.html">17-Mile Drive</a> was a nice drive along the coastline. The fun part for me was when Karthick decided to teach me how to drive in the USA and I was so nervous of all the rules (solid line vs. dotted line, whoa!), but he taught well and I got the hang of it, although, maintaining an average of 60 miles per hour on the highway is daunting as I&#8217;m not used to those speeds.</p>
<div id="attachment_5867" class="wp-caption alignnone" style="width: 310px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2616.jpg"><img class="size-medium wp-image-5867" alt="A R Karthick" src="http://swaroop.files.wordpress.com/2013/04/img_2616.jpg?w=300&#038;h=225" width="300" height="225" /></a><p class="wp-caption-text">A R Karthick</p></div>
<div id="attachment_5868" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2623.jpg"><img class="size-large wp-image-5868" alt="Leaning in Mystery Spot" src="http://swaroop.files.wordpress.com/2013/04/img_2623.jpg?w=525&#038;h=700" width="525" height="700" /></a><p class="wp-caption-text">Leaning in Mystery Spot</p></div>
<p><span id="more-5864"></span></p>
<div id="attachment_5869" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2630.jpg"><img class="size-large wp-image-5869" alt="Entertaining host at Mystery Spot" src="http://swaroop.files.wordpress.com/2013/04/img_2630.jpg?w=525&#038;h=700" width="525" height="700" /></a><p class="wp-caption-text">Entertaining host at Mystery Spot</p></div>
<div id="attachment_5871" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2633.jpg"><img class="size-large wp-image-5871" alt="Passing by green fields" src="http://swaroop.files.wordpress.com/2013/04/img_2633.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Passing by green fields</p></div>
<div id="attachment_5872" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2639.jpg"><img class="size-large wp-image-5872" alt="17-mile drive" src="http://swaroop.files.wordpress.com/2013/04/img_2639.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">17-mile drive</p></div>
<div id="attachment_5874" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2642.jpg"><img class="size-large wp-image-5874" alt="17-mile drive" src="http://swaroop.files.wordpress.com/2013/04/img_2642.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">17-mile drive</p></div>
<div id="attachment_5876" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2643.jpg"><img class="size-large wp-image-5876" alt="17-mile drive" src="http://swaroop.files.wordpress.com/2013/04/img_2643.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">17-mile drive</p></div>
<div id="attachment_5877" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2644.jpg"><img class="size-large wp-image-5877" alt="17-mile drive" src="http://swaroop.files.wordpress.com/2013/04/img_2644.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">17-mile drive</p></div>
<div id="attachment_5878" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/04/img_2646.jpg"><img class="size-large wp-image-5878" alt="17-mile drive" src="http://swaroop.files.wordpress.com/2013/04/img_2646.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">17-mile drive</p></div>
<p>Thanks Karthick for spending time with us and taking us out :)</p>
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		<title>San Francisco</title>
		<link>http://swaroopch.com/2013/03/29/san-francisco/</link>
		<comments>http://swaroopch.com/2013/03/29/san-francisco/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 04:30:02 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[Travel]]></category>

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		<description><![CDATA[My wife and I are visiting San Francisco (I am here for the launch of Automatic) and in this past month, I have been experiencing San Francisco and the culture here. Obviously, this is all anecdotal but, hey, that&#8217;s what experiences are about. The first thing that I&#8217;ve noticed is that people generally smile here [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4753&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>My wife and I are visiting San Francisco (I am here for <a href="http://swaroopch.com/2013/03/16/automatic-launch/">the launch of Automatic</a>) and in this past month, I have been experiencing San Francisco and the culture here. Obviously, this is all anecdotal but, hey, that&#8217;s what experiences are about.</p>
<p>The first thing that I&#8217;ve noticed is that people generally smile here and are cordial which is quite striking and I would probably attribute that to something about parenting here, because I&#8217;ve never seen American kids cry, and I mean never. In India, if you smile at a stranger, it&#8217;s because you know them, not because you&#8217;re walking by.</p>
<p>The second thing is that even if they are cordial, they have some kind of &#8220;force field&#8221; around them, it&#8217;s a <a href="http://news.discovery.com/human/psychology/personal-space-americans-120606.htm">&#8220;Don&#8217;t enter my personal space&#8221;</a> thing. No wonder Americans thought of <a href="http://tvtropes.org/pmwiki/pmwiki.php/Main/BarrierWarrior">force fields in cartoons and movies</a>. And I&#8217;m not the first person to talk about this, a good friend of mine <a href="http://www.forbes.com/pictures/ekeg45kfk/anu-sridharan-25/">Anu who has moved from USA to India to run a for-profit social enterprise</a> (<a href="http://swaroopch.com/2011/10/31/freelancing-for-nextdrop/">which I had earlier freelanced for</a>) talks about <a href="http://anulife.wordpress.com/2013/03/28/what-being-indian-means-to-me/">What being Indian means to her</a>:</p>
<blockquote><p>It’s about love.  In all senses of the word.  It’s about having this big love for your family, your friends, the world, everything.  It’s exemplified in Bollywood- the enormity of emotion.  In the West, we have a very limited view on love, mainly referring to the romantic kind.  Maybe that’s because we are a much younger civilization and haven’t quite figured out how to express the nuances of this amazing force. But in India, that sort of love is directed towards everything and everyone.  I was hanging out with some new friends I made in Mumbai yesterday, and it was amazing- they treated me as if they’ve known me forever and brought me into their friend circle, making me feel so welcome. And it was genuine- absolutely and completely genuine.  This isn’t new, as the same thing happened when I first came to India in college, where new friends took me in and treated me as their own, again, no questions asked, no strings attached, just..because.  I haven’t been able to be in touch as much as I want, but it’s one of those feelings that you know they’re not judging you, and that bond you have is still strong.  Family in India is the same way.  They take you in with open arms (friends of yours included) and treat you like their own son or daughter.  It’s incredible&#8230; So I think to me, being Indian means being capable of exuding that love, and reflecting it back on the world unconditionally.</p></blockquote>
<p>Interestingly, we met some friends of friends (including a typical white American male) who intend to eventually move from America to Asia because of the individualistic culture in America.</p>
<p>On the other hand, the city of San Francisco is a wonderful place to visit:</p>
<div id="attachment_4779" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/02/img_2364.jpg"><img class="size-large wp-image-4779" alt="Silicon Valley" src="http://swaroop.files.wordpress.com/2013/02/img_2364.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">View from Potrero Hill, San Francisco</p></div>
<p><span id="more-4753"></span></p>
<div id="attachment_4754" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/02/img_2222.jpg"><img class=" wp-image-4754" title="Yerba Buena garden" alt="Yerba Buena garden" src="http://swaroop.files.wordpress.com/2013/02/img_2222.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Yerba Buena garden, San Francisco</p></div>
<div id="attachment_4759" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/02/img_2234.jpg"><img class="size-large wp-image-4759" alt="Pillow Fight at Embarcadero" src="http://swaroop.files.wordpress.com/2013/02/img_2234.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Pillow Fight at Embarcadero, San Francisco</p></div>
<div id="attachment_4760" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/02/img_2238.jpg"><img class="size-large wp-image-4760" alt="Long cars / limos is a thing" src="http://swaroop.files.wordpress.com/2013/02/img_2238.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Long cars / limos is a thing in San Francisco</p></div>
<p>Some random anecdotes:</p>
<p><span style="line-height:1.6;">Once I saw a person riding a <a href="https://en.wikipedia.org/wiki/Segway_PT">Segway</a> on the road! The person riding it was too fast for me to take a photo but I was fascinated to see this.</span></p>
<p>Internet speeds are fast but cellphone connections (at least T-Mobile) are pathetic. I can download a file at 2.5 Mbps actual speed on a home connection but I can&#8217;t call anyone because the cell tower connectivity is zero when indoors, so I have to call them via Skype, heh.</p>
<p>I walked into a &#8220;Chatz coffee&#8221; place and the person at the counter told me she&#8217;s studying her masters at San Francisco State University and had come to Himalayas last year for studying &#8220;land tectonic shifts&#8221;. Wow, people actually study those things? And I wonder how it works that she&#8217;s working behind the counter at a coffee table and doing Masters at the same time &#8211; perhaps someone who has done masters in USA can enlighten me on the economics and time availability aspects.</p>
<p>I saw a grandpa walking with his grandchild and asking her &#8220;Does your mommy have a boyfriend? Does your mommy have a husband? No?&#8221; I was not sure if he was simply trying to have a conversation with the grandchild or trying to find out the truth via the grandchild&#8230;</p>
<p><a href="https://www.uber.com/cities/san-francisco">Booking a taxi through Uber iPhone app</a> was surreal because it actually shows you the number of taxis near your location so that you have an idea of how quickly a taxi can reach you, and once you click on a button, the taxi reaches your location usually in a span of 4-5 minutes and you can actually see the taxi moving towards you as if it&#8217;s a car racing game! And at the end of the trip, it automatically charges your credit card, so no money exchange has to happen at the trip, this is great especially when you&#8217;re in a hurry to reach your destination.</p>
<p>Similarly, the experience of going around San Francisco using the superb public transportation via one standard <a href="http://www.clippercard.com">Clipper Card</a> and using Google Maps app to figure out which Muni bus / Muni train / cable car / BART / Caltrain (and combination therein) to take is simply great.</p>
<p>The stores here are a treat to visit if you&#8217;re into arts and crafts:</p>
<div id="attachment_4978" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_0008.jpg"><img class="size-large wp-image-4978" alt="Imagiknit store" src="http://swaroop.files.wordpress.com/2013/03/img_0008.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Imagiknit store</p></div>
<div id="attachment_4979" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_0016.jpg"><img class="size-large wp-image-4979" alt="Imagiknit store" src="http://swaroop.files.wordpress.com/2013/03/img_0016.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Imagiknit store</p></div>
<p>Some more photos:</p>
<div id="attachment_4944" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_0125.jpg"><img class="size-large wp-image-4944" alt="Bubbles in Dolores Park" src="http://swaroop.files.wordpress.com/2013/03/img_0125.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Bubbles in Dolores Park</p></div>
<div id="attachment_4975" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2505.jpg"><img class="size-large wp-image-4975" alt="Hula hoops in Dolores Park" src="http://swaroop.files.wordpress.com/2013/03/img_2505.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Hula hoops in Dolores Park</p></div>
<div id="attachment_4947" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2447.jpg"><img class="size-large wp-image-4947" alt="Palace of Fine Arts, San Francisco" src="http://swaroop.files.wordpress.com/2013/03/img_2447.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Palace of Fine Arts, San Francisco</p></div>
<div id="attachment_4948" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2445.jpg"><img class="size-large wp-image-4948" alt="Palace of Fine Arts, San Francisco" src="http://swaroop.files.wordpress.com/2013/03/img_2445.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Palace of Fine Arts, San Francisco</p></div>
<div id="attachment_4949" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2417.jpg"><img class="size-large wp-image-4949" alt="Lombard Street, the famous twisted road" src="http://swaroop.files.wordpress.com/2013/03/img_2417.jpg?w=525&#038;h=700" width="525" height="700" /></a><p class="wp-caption-text">Lombard Street, the famous twisted road</p></div>
<div id="attachment_4950" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2525.jpg"><img class="size-large wp-image-4950" alt="Funny sign at a children's playground" src="http://swaroop.files.wordpress.com/2013/03/img_2525.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Funny sign at a children&#8217;s playground</p></div>
<div id="attachment_4951" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2526.jpg"><img class="size-large wp-image-4951" alt="Civic Center, some kind of Vidhan Soudha equivalent" src="http://swaroop.files.wordpress.com/2013/03/img_2526.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Civic Center, some kind of Vidhan Soudha equivalent</p></div>
<div id="attachment_4953" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2547.jpg"><img class="size-large wp-image-4953" alt="View from Ferry Building, Embarcadero" src="http://swaroop.files.wordpress.com/2013/03/img_2547.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">View from Ferry Building, Embarcadero</p></div>
<div id="attachment_4954" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2562.jpg"><img class="size-large wp-image-4954" alt="Sausalito city" src="http://swaroop.files.wordpress.com/2013/03/img_2562.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Sausalito city</p></div>
<div id="attachment_4955" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2564.jpg"><img class="size-large wp-image-4955" alt="Cycling is a common tourist activity in Sausalito" src="http://swaroop.files.wordpress.com/2013/03/img_2564.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Cycling is a common tourist activity in Sausalito</p></div>
<div id="attachment_4956" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2567.jpg"><img class="size-large wp-image-4956" alt="Hiking route from 61 bus drop-off point to Muir Woods" src="http://swaroop.files.wordpress.com/2013/03/img_2567.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Hiking route from 61 bus drop-off point to Muir Woods</p></div>
<div id="attachment_4957" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/03/img_2571.jpg"><img class="size-large wp-image-4957" alt="Hiking route from 61 bus drop-off point to Muir Woods" src="http://swaroop.files.wordpress.com/2013/03/img_2571.jpg?w=525&#038;h=393" width="525" height="393" /></a><p class="wp-caption-text">Hiking route from 61 bus drop-off point to Muir Woods</p></div>
<p>The <a href="http://shop.lonelyplanet.com/usa/san-francisco-city-guidebook-8/">Lonely Planet San Francisco edition</a> tells us that there is still lots to see and they say that it&#8217;s the <a href="http://www.lonelyplanet.com/themes/best-in-travel-2013/top-10-cities/">top city for travelling in 2013</a>, so I hope I get time to explore more!</p>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">swaroop</media:title>
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			<media:title type="html">Silicon Valley</media:title>
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			<media:title type="html">Yerba Buena garden</media:title>
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			<media:title type="html">Pillow Fight at Embarcadero</media:title>
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		<media:content url="http://swaroop.files.wordpress.com/2013/02/img_2238.jpg?w=525" medium="image">
			<media:title type="html">Long cars / limos is a thing</media:title>
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			<media:title type="html">Imagiknit store</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_0016.jpg?w=525" medium="image">
			<media:title type="html">Imagiknit store</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_0125.jpg?w=525" medium="image">
			<media:title type="html">Bubbles in Dolores Park</media:title>
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		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_2505.jpg?w=525" medium="image">
			<media:title type="html">Hula hoops in Dolores Park</media:title>
		</media:content>

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			<media:title type="html">Palace of Fine Arts, San Francisco</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_2445.jpg?w=525" medium="image">
			<media:title type="html">Palace of Fine Arts, San Francisco</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_2417.jpg?w=525" medium="image">
			<media:title type="html">Lombard Street, the famous twisted road</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_2525.jpg?w=525" medium="image">
			<media:title type="html">Funny sign at a children&#039;s playground</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_2526.jpg?w=525" medium="image">
			<media:title type="html">Civic Center, some kind of Vidhan Soudha equivalent</media:title>
		</media:content>

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			<media:title type="html">View from Ferry Building, Embarcadero</media:title>
		</media:content>

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			<media:title type="html">Sausalito city</media:title>
		</media:content>

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			<media:title type="html">Cycling is a common tourist activity in Sausalito</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_2567.jpg?w=525" medium="image">
			<media:title type="html">Hiking route from 61 bus drop-off point to Muir Woods</media:title>
		</media:content>

		<media:content url="http://swaroop.files.wordpress.com/2013/03/img_2571.jpg?w=525" medium="image">
			<media:title type="html">Hiking route from 61 bus drop-off point to Muir Woods</media:title>
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		<title>Automatic launched this week</title>
		<link>http://swaroopch.com/2013/03/16/automatic-launch/</link>
		<comments>http://swaroopch.com/2013/03/16/automatic-launch/#comments</comments>
		<pubDate>Sat, 16 Mar 2013 03:50:37 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[automatic]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://swaroopch.com/?p=4781</guid>
		<description><![CDATA[The startup that I&#8217;ve been part of for more than a year has launched this week : Automatic &#8211; Your Smart Driving Assistant. It&#8217;s a hardware device + mobile app + cloud combination that helps you save money by helping you drive in a more fuel-efficient way, monitor your car engine&#8217;s health, automatic call to [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4781&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.automatic.com"><img class="alignnone size-full wp-image-4842" alt="Automatic_RGB_Vertical_Logo.d73eccede466" src="http://swaroop.files.wordpress.com/2013/03/automatic_rgb_vertical_logo-d73eccede466.jpg?w=640"   /></a></p>
<p>The startup that I&#8217;ve been part of for more than a year has launched this week : <a href="http://www.automatic.com/">Automatic &#8211; Your Smart Driving Assistant</a>. It&#8217;s a <em>hardware device + mobile app + cloud combination</em> that helps you save money by helping you drive in a more fuel-efficient way, monitor your car engine&#8217;s health, automatic call to local authorities/911 in case of a car crash, and will automatically remember where you parked your car (note that the product is currently USA-only).</p>
<p>Watch the video:</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/_AyXNeRbpRk?version=3&#038;rel=0&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<p>Now, go and pre-order it now at <a href="http://www.automatic.com/">www.automatic.com</a>.</p>
<p>So how did I get involved? A couple of years back when I was considering freelancing full-time, Thejo Kote got in touch with me and <a href="http://swaroopch.com/2011/10/31/freelancing-for-nextdrop/">I got started with NextDrop</a> for which he was one of the co-founders. After some time, I was looking for something more long-term, so I pinged Thejo and he welcomed me to join his new startup.</p>
<p><span id="more-4781"></span></p>
<p>It was a YCombinator company and was well-funded and I actually liked the idea, although at the time I was skeptical if this is something people will buy, that question has been comprehensively answered by the audience response and media coverage this week. <a href="http://swaroopch.com/2009/11/13/leaving-ionlab/">Finally</a>, I&#8217;m part of a hardware startup that had a working product before preorder launch :)</p>
<p><a href="http://www.automatic.com"><img class="alignnone size-large wp-image-4840" alt="Automatic_Link_Hand.ce292e338276" src="http://swaroop.files.wordpress.com/2013/03/automatic_link_hand-ce292e338276.png?w=525&#038;h=350" width="525" height="350" /></a></p>
<p><a href="http://www.automatic.com"><img class="alignnone size-large wp-image-4839" alt="Automatic_Link_Car.3e2c60462bd4" src="http://swaroop.files.wordpress.com/2013/03/automatic_link_car-3e2c60462bd4.jpg?w=525&#038;h=350" width="525" height="350" /></a></p>
<p><a href="http://www.automatic.com"><img class="alignnone size-large wp-image-4843" alt="Automatic_Insights_2-up.d0e5152b2db1" src="http://swaroop.files.wordpress.com/2013/03/automatic_insights_2-up-d0e5152b2db1.png?w=525&#038;h=477" width="525" height="477" /></a></p>
<p>It was funny that as we were working on this in stealth, I would see many articles such as:</p>
<ul>
<li><a href="http://www.wired.com/opinion/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars/">Forget the Internet of Things: Here Comes the ‘Internet of Cars’</a></li>
<li><a href="http://techcrunch.com/2013/01/13/cars-the-next-playground-for-app-developers/">Cars Are The Next Playground For App Developers</a></li>
<li><a href="http://www.linkedin.com/today/post/article/20130110153642-4444200-the-startup-hardware-m-a-market-will-be-vibrant-in-2013">The startup hardware M&amp;A market will be vibrant in 2013</a></li>
<li><a href="http://yourstory.in/2013/01/your-car-the-next-big-app-platform/">Your Car: The Next Big App Platform!</a></li>
<li><a href="http://www.wired.com/opinion/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars/">U.S. govt. report that household expenditures for gasoline account for nearly 4% of pretax income</a></li>
<li><a href="http://www.greencarcongress.com/2013/01/thomas-20130117.html">Oak Ridge National Laboratory researchers quantify the effect of increasing highway speed on fuel economy</a></li>
<li><a href="http://www.businessinsider.com/driving-fast-costs-more-2013-2">Here&#8217;s How Much Speeding Really Costs Drivers At The Pump</a></li>
<li><a href="http://blog.gasbuddy.com/posts/How-much-is-fast-driving-costing-you/1715-530127-1599.aspx">How much is fast driving costing you?</a></li>
</ul>
<p>And I would think to myself that we are working on the same area.</p>
<p>The past few weeks have been all about the company showing demos to journalists and interested people and the result has been there for all to see, snippets below.</p>
<p><strong>Press coverage:</strong></p>
<p><a href="http://www.fastcodesign.com/1672099/automatic-a-visionary-gadget-that-makes-any-driver-more-fuel-efficient">Fast Company</a> says:</p>
<blockquote><p>A visionary gadget that makes any drive more fuel-efficient.</p></blockquote>
<p><a href="http://www.cnbc.com/id/100546043">CNBC</a> says:</p>
<blockquote><p>Automatic could do for driving what the iPod did for music.</p></blockquote>
<p><a href="http://www.theverge.com/2013/3/12/4091036/automatic-for-iphone-displays-car-mileage-location-crash-response">The Verge</a> says:</p>
<blockquote><p>Cars have been equipped with onboard computers for decades now, but as they get smarter, they remain stubbornly closed off. You might see an miles-per-gallon reading on your dashboard, but there&#8217;s no way to check it on your phone, and as soon as you finish a trip on an on-board GPS system, it&#8217;s gone forever. As Automatic CEO Thejo Kote puts it, &#8220;your car is the most expensive computer you own.&#8221; And it&#8217;s usually a pretty bad one. Naturally, Kote has a plan to fix that.</p>
<p>The most prominent feature is a fuel-efficiency score, designed to nudge you into gas-saving driving habits. Automatic is playing off <a href="http://www.fueleconomy.gov/feg/drivehabits.shtml" target="_blank">a Department of Energy report</a> which found that avoiding hard stops, fast starts, and speeding can increase gas mileage by up to 33 percent.</p>
<p><strong>It could be the most practical take so far on what a cloud-connected car should look like</strong> — an area that auto-averse startup scene has mostly overlooked. Automatic is working towards a time when users and developers can access a car’s data whenever they want, and use that data to build new features. <strong>From there, it&#8217;s easy to imagine more applications, from parental car-tracking to next-generation traffic apps, but the first step is getting the data off the dashboard.</strong> With the app-connector combination, Automotive has set up a remarkably painless way to do it.</p></blockquote>
<p><a href="http://www.technologyreview.com/news/512211/gadget-gets-under-the-hood-to-bring-analytics-to-driving/">MIT Technology Review</a> says:</p>
<blockquote><p>The device combines two burgeoning trends—the “Internet of things,” where traditionally offline gadgets are connected to the Internet to amplify their usefulness (see <a href="http://www.technologyreview.com/featuredstory/511086/how-nests-control-freaks-reinvented-the-thermostat/">“50 Disruptive Companies 2013: Nest’s Smarter Home”</a>), and the mining of data that’s collected by our devices for meaning (see <a href="http://www.technologyreview.com/news/510491/every-step-you-take-tracked-automatically/">“Every Step You Take, Tracked Automatically”</a>). By putting these two together, the company thinks it can get users to conserve gas and spend less—and make a profit itself while doing so.</p></blockquote>
<p><a href="http://techcrunch.com/2013/03/12/automatic-car-app-dongle/">TechCrunch</a> says:</p>
<blockquote><p>People spend a ton of money on their cars every year, from car payments to insurance to gas to maintenance. But for such expensive assets, most people normally don’t know a whole lot about what’s happening under the hood, or how they can drive or maintain their cars better over time. The folks at <a href="http://www.automatic.com" target="_blank">Automatic</a> want to change all that, with a smart combination of hardware and mobile apps to keep people better informed of how their cars are doing.</p>
<p>Automatic investors include Andreessen Horowitz, Founders Fund and Y Combinator, as well as a group of angels.</p></blockquote>
<p><a href="http://gigaom.com/2013/03/12/automatics-connected-device-aims-to-improve-the-driving-experience-stretch-your-gas-money/">Gigaom</a> says:</p>
<blockquote><p>In addition to helping people spend less money on gas, the app also shows you why the check-engine light comes on (and permits users to turn it off), directs you to your parking spot and automatically calls 911 if you get into a collision. It also tracks the cost of every mile you drive, a calculation based on a continually updated stream of data of gas prices from stations across the country. All these functions came about after the founders realized what a device that could monitor fuel use can do, said Jariyasunant, a co-founder.</p></blockquote>
<p><a href="http://gizmodo.com/5990027/automatic-is-the-little-piece-of-hardware-that-tells-you-how-youre-driving">Gizmodo</a> says:</p>
<blockquote><p>We saw Automatic in action on a little drive around the streets of New York City last week. Along with an iPhone app, the little dongle will track your gas mileage and remember where you parked. It&#8217;ll also even give you a little notification if you&#8217;re braking too hard or accelerating too fast. Why? These are apparently a couple of habits that make you use more gas than you need to. How are you driving? It&#8217;ll give you personalized feedback every week in score from 1-100. And it tries to lookout for your car too. Engine light flips on? You can tap a notification to see what the issue is. If it&#8217;s no big deal, you can turn the light off all from within the app. Or you can look up a nearby mechanic to get things sorted out. And god forbid you get in a wreck, Automatic will automatically of course call emergency responders and send texts to three numbers you pre-determined to let them know you&#8217;re ok.</p></blockquote>
<p><a href="http://www.wired.com/autopia/2013/03/automatic-car/">Wired</a> says:</p>
<blockquote><p>We spent a little time with Automatic and were impressed.</p></blockquote>
<p>One of the biggest highs for me was seeing it <a href="http://www.techmeme.com/130312/p31#a130312p31">on TechMeme</a>:</p>
<p><a href="http://www.techmeme.com/130312/p31#a130312p31"><img class="alignnone size-full wp-image-4884" alt="Screen Shot 2013-03-15 at 8.05.36 AM" src="http://swaroop.files.wordpress.com/2013/03/screen-shot-2013-03-15-at-8-05-36-am.png?w=640"   /></a></p>
<p><strong>Tweets:</strong></p>
<blockquote class='twitter-tweet'><p>Automatic seems like such a good idea. If it delivers, it&#039;s going to be a huge product: <a href="http://www.automatic.com"> automatic.com</a>&mdash; <br />Jason Fried (@jasonfried) <a href='http://twitter.com/#!/jasonfried/status/311503691217780736' data-datetime='2013-03-12T15:47:22+00:00'>March 12, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>@<a href="https://twitter.com/collision">collision</a> @<a href="https://twitter.com/stripe">stripe</a> @<a href="https://twitter.com/automatic">automatic</a> Pre-order placed. Great checkout process.&mdash; <br />Jason Fried (@jasonfried) <a href='http://twitter.com/#!/jasonfried/status/311594497660313600' data-datetime='2013-03-12T21:48:12+00:00'>March 12, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>I&#039;m checking it out too! MT @<a href="https://twitter.com/bre">bre</a> Excited! I just pre-ordered @<a href="https://twitter.com/automatic">automatic</a> to upgrade my car with my smartphone. <a href="http://bit.ly/ZHQ0cz"> bit.ly/ZHQ0cz</a>.&mdash; <br />Tim O&#039;Reilly (@timoreilly) <a href='http://twitter.com/#!/timoreilly/status/311843341849468929' data-datetime='2013-03-13T14:17:01+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>The latest installment of the hardware renaissance: Automatic. <a href="http://www.automatic.com/"> automatic.com</a>&mdash; <br />Paul Graham (@paulg) <a href='http://twitter.com/#!/paulg/status/311518686118805504' data-datetime='2013-03-12T16:46:57+00:00'>March 12, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Pre-order @<a href="https://twitter.com/automatic">automatic</a> to upgrade your car with your phone. Check it out at <a href="http://automatic.com"> automatic.com</a>. </p>
<p>Seriously. This is awesome. <a href="http://twitter.com/search?q=%23thefuture" title="#thefuture">#thefuture</a>&mdash; <br />Josh Brewer (@jbrewer) <a href='http://twitter.com/#!/jbrewer/status/311597840067620864' data-datetime='2013-03-12T22:01:28+00:00'>March 12, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Shut up and take my money: Automatic gets telemetry from your car into your iPhone, does smart things with it. <a href="http://www.automatic.com/"> automatic.com</a>&mdash; <br />Rafe Needleman (@Rafe) <a href='http://twitter.com/#!/Rafe/status/311597308334710786' data-datetime='2013-03-12T21:59:22+00:00'>March 12, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Game changing product, check. YC backed, check. Ridiculous domain name and twitter handle, check. This is @<a href="https://twitter.com/automatic">automatic</a> <a href="http://www.automatic.com/"> automatic.com</a>&mdash; <br />Arush (@arush) <a href='http://twitter.com/#!/arush/status/311906364513480704' data-datetime='2013-03-13T18:27:26+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>I have never gone from product discovery to purchase faster than this. Get the data to help you drive smarter. <a href="http://www.automatic.com/"> automatic.com</a>&mdash; <br />Drew Michael Blake (@drewble) <a href='http://twitter.com/#!/drewble/status/311600816656089088' data-datetime='2013-03-12T22:13:18+00:00'>March 12, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Your old car + phone + <a href="http://www.automatic.com/"> automatic.com</a> = The smart car we&#8217;ve been waiting for. Too cool.&mdash; <br />Bryan Birsic (@birsic) <a href='http://twitter.com/#!/birsic/status/311630981234823168' data-datetime='2013-03-13T00:13:10+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>We love to see design/tech that improves daily life. Meet @<a href="https://twitter.com/automatic">automatic</a>, which monitors your driving and car&#039;s health. <a href="http://pco.lt/14XOaGb"> pco.lt/14XOaGb</a>&mdash; <br />&nbsp; (@Jawbone) <a href='http://twitter.com/#!/Jawbone/status/311931198945517569' data-datetime='2013-03-13T20:06:07+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>$70 is trying to fly out of my pocket. Sweet car gadget by @<a href="https://twitter.com/automatic">automatic</a> <a href="http://www.zagg.com/community/blog/70-gadget-plugs-into-your-car-and-syncs-with-your-smartphone-to-diagnose-engine-problems-save-money-on-gas-and-more/"> zagg.com/community/blog…</a> (via @<a href="https://twitter.com/zarinf">zarinf</a>)&mdash; <br />Morgan Williams (@mrgnw) <a href='http://twitter.com/#!/mrgnw/status/311959449164193792' data-datetime='2013-03-13T21:58:23+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>You guys took the mobile world to another level!! @<a href="https://twitter.com/Automatic">Automatic</a>&mdash; <br />Jinesh (@civilizedgauti) <a href='http://twitter.com/#!/civilizedgauti/status/312024043761065984' data-datetime='2013-03-14T02:15:03+00:00'>March 14, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Too good to resist a preorder &#8211; check out @<a href="https://twitter.com/automatic">automatic</a> to upgrade your car with a smartphone. <a href="http://automatic.com"> automatic.com</a>.&mdash; <br />andreas lieber (@lieber) <a href='http://twitter.com/#!/lieber/status/312038798525612032' data-datetime='2013-03-14T03:13:41+00:00'>March 14, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>jesus <a href="http://www.automatic.com"> automatic.com</a> is so amazing it makes me want to buy a car and learn how to drive&mdash; <br />Dan Nolan (@dannolan) <a href='http://twitter.com/#!/dannolan/status/311623942764908545' data-datetime='2013-03-12T23:45:12+00:00'>March 12, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Automatic seems too good to be true. I think I&#8217;ll get one. <a href="http://www.automatic.com"> automatic.com</a>&mdash; <br />Marc Edwards (@marcedwards) <a href='http://twitter.com/#!/marcedwards/status/311634526478667777' data-datetime='2013-03-13T00:27:15+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>I would buy this just to remember where I parked my car. &#039;@<a href="https://twitter.com/aronsolomon">aronsolomon</a>: Agreed. <a href="http://automatic.com"> automatic.com</a> seems to be amazing.&mdash; <br />Jonas Grankvist (@jgrankvist) <a href='http://twitter.com/#!/jgrankvist/status/311639347919196161' data-datetime='2013-03-13T00:46:25+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>The code reader alone will pay for itself.  definitely the killer app for <a href="http://twitter.com/search?q=%23mobile" title="#mobile">#mobile</a> now. @<a href="https://twitter.com/automatic">automatic</a><br />
<a href="http://lnkd.in/ys6JjR"> lnkd.in/ys6JjR</a>&mdash; <br />Ryan Osilla (@ryanosilla) <a href='http://twitter.com/#!/ryanosilla/status/311987987481247744' data-datetime='2013-03-13T23:51:47+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>@<a href="https://twitter.com/automatic">automatic</a> WOOHOO! I just preordered. This is super cool!!! Can&#039;t wait to get it.&mdash; <br />Charlie Sheets (@charliesheets) <a href='http://twitter.com/#!/charliesheets/status/311640248142684160' data-datetime='2013-03-13T00:49:59+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Just pre-ordered an @<a href="https://twitter.com/automatic">automatic</a> </p>
<p>Looks so effing cool!<br />
<a href="http://automatic.com"> automatic.com</a>&mdash; <br />AJ Fleming (@lolheyaj) <a href='http://twitter.com/#!/lolheyaj/status/311949977788223488' data-datetime='2013-03-13T21:20:45+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>@<a href="https://twitter.com/automatic">automatic</a> how the?! That&#039;s it! I&#039;m moving to the States just so I can have this in my life!&mdash; <br />Ether Creative (@ethercreative) <a href='http://twitter.com/#!/ethercreative/status/311857620858314753' data-datetime='2013-03-13T15:13:45+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>@<a href="https://twitter.com/stevederico">stevederico</a> I agree, but I also said that about Gowalla. @<a href="https://twitter.com/Automatic">Automatic</a> has a solid team and more funding though. I&#039;m betting on that horse.&mdash; <br />Joshua Sortino (@JoshuaSortino) <a href='http://twitter.com/#!/JoshuaSortino/status/311974429431316481' data-datetime='2013-03-13T22:57:54+00:00'>March 13, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>First I&#039;ll buy this: <a href="http://www.automatic.com/"> automatic.com</a>. Then I&#039;ll buy a car. via @<a href="https://twitter.com/ronnieliew">ronnieliew</a>&mdash; <br />Onur &#214;zer (@onurozer) <a href='http://twitter.com/#!/onurozer/status/312029365913407488' data-datetime='2013-03-14T02:36:12+00:00'>March 14, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Automatic (<a href="http://www.automatic.com"> automatic.com</a>) and Leap Motion (www.leap <a href="http://motion.com"> motion.com</a>) have made my must have list this year. Cool products.&mdash; <br />Brentt Baltimore (@brenttbalt) <a href='http://twitter.com/#!/brenttbalt/status/312205714942734338' data-datetime='2013-03-14T14:16:57+00:00'>March 14, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>@<a href="https://twitter.com/waze">waze</a> @<a href="https://twitter.com/automatic">automatic</a> If you guys can work together and get car-to-car comms happening I&#039;ll forego my jetpack. <a href="http://t.co/mtpIyaPIbb" rel="nofollow">http://t.co/mtpIyaPIbb</a>&mdash; <br />Dean K (@deanlk) <a href='http://twitter.com/#!/deanlk/status/312179456045350912' data-datetime='2013-03-14T12:32:37+00:00'>March 14, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>My mother needs this. <a href="http://www.automatic.com/"> automatic.com</a>&mdash; <br />Parker (@parkr) <a href='http://twitter.com/#!/parkr/status/312150697917419520' data-datetime='2013-03-14T10:38:20+00:00'>March 14, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Check out @<a href="https://twitter.com/Automatic">Automatic</a> for your car. Welcome to truly integrated technology. If this thing works, it&#039;s way too cheap. <a href="http://www.automatic.com/"> automatic.com</a>&mdash; <br />Shawn Lein (@SMLein) <a href='http://twitter.com/#!/SMLein/status/312069831157506049' data-datetime='2013-03-14T05:17:00+00:00'>March 14, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Informative post about @<a href="https://twitter.com/automatic">automatic</a>, an awesome app for driving safer and saving gas by @<a href="https://twitter.com/Brit">Brit</a> + Co. <a href="http://www.brit.co/automatic/"> brit.co/automatic/</a>&mdash; <br />Randi Zuckerberg (@randizuckerberg) <a href='http://twitter.com/#!/randizuckerberg/status/314793369991782400' data-datetime='2013-03-21T17:39:22+00:00'>March 21, 2013</a></p></blockquote>
<p>A simple twitter search for<a href="https://twitter.com/search?q=%40automatic"> @automatic</a> will reveal a lot more feedback :)</p>
<p><strong>Friends</strong></p>
<p>I hope now my dear friends will forgive me for not revealing a lot what I&#8217;ve been working on:</p>
<blockquote class='twitter-tweet'><p>@<a href="https://twitter.com/swaroopch">swaroopch</a> is up-to something &amp; its huge. All he does is show me journalists&#039; tweets that say &quot;biggest idea since the iPhone&quot;  <a href="http://twitter.com/search?q=%23automatic" title="#automatic">#automatic</a>&mdash; <br />Abishek Nair (@abisheknair) <a href='http://twitter.com/#!/abisheknair/status/310192929497038849' data-datetime='2013-03-09T00:58:52+00:00'>March 09, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>Couple of young entrepreneurs just showed me the biggest idea I&#039;ve seen since the iPhone. <a href="http://twitter.com/search?q=%23automatic" title="#automatic">#automatic</a> <a href="https://www.automatic.com/"> automatic.com</a>&mdash; <br />Jon Fortt (@jonfortt) <a href='http://twitter.com/#!/jonfortt/status/309348850064297987' data-datetime='2013-03-06T17:04:47+00:00'>March 06, 2013</a></p></blockquote>
<blockquote class='twitter-tweet'><p>with @<a href="https://twitter.com/swaroopch">swaroopch</a> &amp; @<a href="https://twitter.com/ntkeep">ntkeep</a> doing crazy entrepreneurial &#039;monkey business&#039; it makes me feel stale &amp; gives me crazy career ideas&mdash; <br />Abishek Nair (@abisheknair) <a href='http://twitter.com/#!/abisheknair/status/310193476048388098' data-datetime='2013-03-09T01:01:02+00:00'>March 09, 2013</a></p></blockquote>
<p><strong>Team</strong></p>
<p>The past one year and three months has been an interesting time for me, and we have a great team in-place:</p>
<p><a href="http://automatic.com/team"><img class="alignnone size-large wp-image-4893" alt="Screen Shot 2013-03-15 at 5.19.52 AM" src="http://swaroop.files.wordpress.com/2013/03/screen-shot-2013-03-15-at-5-19-52-am.png?w=525&#038;h=109" width="525" height="109" /></a></p>
<p>If you are interesting in the kind of things we are doing, we have <a href="http://www.automatic.com/team">open positions for engineers, so join us</a> &#8211; we&#8217;re looking for a Server engineer, iOS engineer, Android engineer and Firmware engineer &#8211; please get in touch with us at jobs@automatic.com or <a href="http://swaroopch.com/contact/">directly contact me</a> if you&#8217;re interested.</p>
<p><strong>Forward</strong></p>
<p>In the end, we have our eyes on only one thing: delivering on the promise the company&#8217;s been making and I&#8217;m confident that <a href="http://www.linkedin.com/in/thejo">Thejo</a> will lead us there successfully. So after the launch frenzy, its heads down and back to work.</p>
<br />Filed under: <a href='http://swaroopch.com/category/general/'>General</a> Tagged: <a href='http://swaroopch.com/tag/automatic/'>automatic</a>, <a href='http://swaroopch.com/tag/startup/'>startup</a>, <a href='http://swaroopch.com/tag/work-2/'>work</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/swaroop.wordpress.com/4781/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/swaroop.wordpress.com/4781/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/swaroop.wordpress.com/4781/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/swaroop.wordpress.com/4781/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/swaroop.wordpress.com/4781/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/swaroop.wordpress.com/4781/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/swaroop.wordpress.com/4781/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/swaroop.wordpress.com/4781/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/swaroop.wordpress.com/4781/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/swaroop.wordpress.com/4781/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/swaroop.wordpress.com/4781/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/swaroop.wordpress.com/4781/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/swaroop.wordpress.com/4781/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/swaroop.wordpress.com/4781/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4781&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>60/40 rule</title>
		<link>http://swaroopch.com/2013/02/26/mastery-and-stretch/</link>
		<comments>http://swaroopch.com/2013/02/26/mastery-and-stretch/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 17:06:53 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[Self Improvement]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://swaroopch.com/?p=4762</guid>
		<description><![CDATA[From Lessons on Leading by Jessica Steel : Leaders recognize that we should feel 60% mastery and 40% stretch in our jobs at any given time. We draw our confidence from the 60% we know we’re nailing, and we grow from the challenge of the 40% that is new and uncomfortable for us. Leaders focus [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4762&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>From <a href="https://medium.com/on-leadership/707c6cdd7540">Lessons on Leading</a> by <a href="https://twitter.com/Jessicasteel33/status/305136600789180416">Jessica Steel</a> :</p>
<figure class="quote">
<blockquote>
<p>Leaders recognize that we should feel 60% mastery and 40% stretch in our jobs at any given time. We draw our confidence from the 60% we know we’re nailing, and we grow from the challenge of the 40% that is new and uncomfortable for us. Leaders focus on this equation for all of their employees. And, for themselves. Confident, challenged and happy employees tend to stick around.</p>
</blockquote>
</figure>
<p>This struck a chord with me on one of the most under-focused roles of managers, because, of course, it&#8217;s hard to make it happen, but at the same time, this is what employees appreciate the most, besides salary raises (and sometimes in lieu of salary as well).</p>
<p>P.S. I also liked the <em>&#8220;A leader&#8217;s job is to absorb anxiety and instill confidence among employees&#8221;</em> part in the above linked article.</p>
<br />Filed under: <a href='http://swaroopch.com/category/self-improvement/'>Self Improvement</a> Tagged: <a href='http://swaroopch.com/tag/work-2/'>work</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/swaroop.wordpress.com/4762/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/swaroop.wordpress.com/4762/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/swaroop.wordpress.com/4762/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/swaroop.wordpress.com/4762/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/swaroop.wordpress.com/4762/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/swaroop.wordpress.com/4762/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/swaroop.wordpress.com/4762/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/swaroop.wordpress.com/4762/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/swaroop.wordpress.com/4762/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/swaroop.wordpress.com/4762/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/swaroop.wordpress.com/4762/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/swaroop.wordpress.com/4762/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/swaroop.wordpress.com/4762/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/swaroop.wordpress.com/4762/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4762&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Micro targeting</title>
		<link>http://swaroopch.com/2013/02/24/micro-target/</link>
		<comments>http://swaroopch.com/2013/02/24/micro-target/#comments</comments>
		<pubDate>Sun, 24 Feb 2013 07:52:54 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[India]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[governance]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[social welfare]]></category>

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		<description><![CDATA[Recently the Obama re-election campaign employed similar population-wide behavioral analytics to micro-target voters to ensure his re-election. There is no reason why we in India must not look to technology to devise ingenious methods for near real time data collection and population-wide analytics of social performance. This will not only help micro-target and localise welfare [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4742&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<figure class="quote">
<blockquote>
<p>Recently the Obama re-election campaign employed similar population-wide behavioral analytics to micro-target voters to ensure his re-election. There is no reason why we in India must not look to technology to devise ingenious methods for near real time data collection and population-wide analytics of social performance. This will not only help micro-target and localise welfare Interventions by local Governments (as opposed to centralised schemes) but it will also shift the focus away from agenda-driven politicking based on lagging indicators and towards a debate on actionable interventions that can make a difference here and now.</p>
</blockquote>
</figure>
<p>I love this idea in this <a href="http://www.niticentral.com/2013/02/22/on-modis-gujarat-agenda-driven-media-promotes-fiction-over-fact-49301.html">article in Niti Central</a> on how we can leverage technology for social welfare.</p>
<p>The bit about Obama&#8217;s re-election campaign is best read about in this article called <a href="http://www.theatlantic.com/technology/archive/2012/11/when-the-nerds-go-marching-in/265325/">The nerds go marching in</a>, although I still haven&#8217;t been able to find specifics about the tools that they built.</p>
<p>P.S. Also see <a href="http://en.wikipedia.org/wiki/Microtargeting">Wikipedia article on Microtargeting</a>.</p>
<br />Filed under: <a href='http://swaroopch.com/category/india/'>India</a>, <a href='http://swaroopch.com/category/tech/'>Tech</a> Tagged: <a href='http://swaroopch.com/tag/governance/'>governance</a>, <a href='http://swaroopch.com/tag/politics-2/'>politics</a>, <a href='http://swaroopch.com/tag/social-welfare/'>social welfare</a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/swaroop.wordpress.com/4742/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/swaroop.wordpress.com/4742/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/swaroop.wordpress.com/4742/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/swaroop.wordpress.com/4742/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/swaroop.wordpress.com/4742/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/swaroop.wordpress.com/4742/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/swaroop.wordpress.com/4742/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/swaroop.wordpress.com/4742/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/swaroop.wordpress.com/4742/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/swaroop.wordpress.com/4742/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/swaroop.wordpress.com/4742/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/swaroop.wordpress.com/4742/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/swaroop.wordpress.com/4742/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/swaroop.wordpress.com/4742/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4742&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Back to Org Mode</title>
		<link>http://swaroopch.com/2013/01/16/orgmode/</link>
		<comments>http://swaroopch.com/2013/01/16/orgmode/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 10:27:49 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[Self Improvement]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[orgmode]]></category>

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		<description><![CDATA[Synchronizing tasks, notes, calendars, etc. between desktop and mobile turned out to be a distraction rather than helping me, so I moved again to OrgMode. Here's why.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4571&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>A HBR article titled <a href="http://blogs.hbr.org/cs/2013/01/smartphones_silly_users.html">Smartphones, Silly Users</a> perfectly describes why I have moved my <a href="https://en.wikipedia.org/wiki/Personal_information_management">personal information management</a> <a href="https://en.wikipedia.org/wiki/Personal_information_manager">system</a> away from apps that sync across desktop and mobile:</p>
<ol>
<li>&#8220;We don&#8217;t remember anything anymore.&#8221;
<ul>
<li>&#8220;We&#8217;re increasingly outsourcing our personal memory banks to Google and other search engines, effectively wiping our own brains of easily accessible information.&#8221; a.k.a. the <a href="http://en.wikipedia.org/wiki/Google_effect">Google effect</a></li>
</ul>
</li>
<li>&#8220;We waste time preserving optionality.&#8221;
<ul>
<li>&#8220;We&#8217;re refusing to finalize our plans until critical moments. The ability to make reservations, check opening hours, look up driving directions, and review ratings on our mobile devices means that we&#8217;re increasingly iterating our schedules and keeping our options open until the very last moment before that meeting, lunch, or coffee catchup is set to begin.&#8221;</li>
</ul>
</li>
<li>&#8220;We get stuck in the infinite notification loop.&#8221;
<ul>
<li>&#8220;As we endlessly loop between Facebook, Twitter, LinkedIn, and other app notifications, our attention fragments, and it becomes difficult to focus on larger, more important tasks.&#8221;</li>
</ul>
</li>
</ol>
<p>Till this month, I was obsessed with syncing everything across my desktop and mobile. The problem was that I became obsessed with the mobile phone unnecessarily and once you&#8217;re using the phone, Point no. 3 kicks in &#8211; the infinite notification loop swallows a lot of time and attention.</p>
<p>Once I shifted my system to laptop-only, I don&#8217;t have all my tasks and calendar at hand, I&#8217;m forced to remember things (see point 1 above), and strangely, I&#8217;m more likely to remember things to pick up from the grocery store now than I was likely to remember to check my mobile phone app for things to buy when I was near a grocery store!</p>
<p>The <i>most important thing is that notes and todos are in the same place</i>, for example, if I&#8217;m on a call, I can take notes and then I can keep referring back to those notes while creating todos and working on tasks. The <b>tasks come out of notes, they&#8217;re not separate!</b> It really helps to have one system that can handle and encourage the normal flow instead of being forced to use separate notes and tasks apps.</p>
<p>Today, I&#8217;m all <a href="http://orgmode.org/">OrgMode</a>. Again.</p>
<p><span id="more-4571"></span></p>
<p>OrgMode is a notes and tasks organization system all inside Emacs. I won&#8217;t go into details about OrgMode itself, the simple way to get started is to use <a href="https://github.com/ghoseb/dotemacs">BG&#8217;s dotemacs</a> and read the <a href="http://orgmode.org/manual/">OrgMode Manual</a>.<sup><a name="fnr-.1"></a>1</sup></p>
<p>Here&#8217;s my transformation:</p>
<ul>
<li>Tasks were moved from <a href="http://culturedcode.com/">Things.app</a> to a file called <code>life.org</code></li>
<li>Notes were moved from <a href="https://www.evernote.com/">Evernote</a> to a <code>reference.org</code> file for &#8220;I may need someday&#8221; kinda info and <code>background.org</code> for things that &#8220;I want to keep in mind&#8221;.
<ul>
<li>I still use Evernote as an inbox (i.e. as a temporary space) to jot down stuff when I&#8217;m not near my laptop.</li>
</ul>
</li>
<li>Calendar events were moved from <a href="https://www.apple.com/osx/apps/#calendar">Calendar app</a> to a <code>calendar.org</code> file</li>
<li>Habits were moved from <a href="https://itunes.apple.com/in/app/daily-deeds-track-your-habits/id517916134?mt=8">Daily Deeds iPhone app</a> to a <code>reminders.org</code> file with <a href="http://orgmode.org/manual/Tracking-your-habits.html">the habits org module enabled</a></li>
<li>Files were moved from Dropbox to a <code>files</code> folder</li>
<li>Diary entries (although rare) were moved from Evernote to a <code>journal.org</code> file with <a href="http://orgmode.org/manual/Template-elements.html#index-org_002ddefault_002dnotes_002dfile-959">file+datetree configuration</a></li>
<li>Pomodoros and time tracking have moved from <a href="https://itunes.apple.com/in/app/focus-time/id340156917?mt=8">Focus Time iPhone app</a> to simple <a href="http://orgmode.org/manual/Clocking-commands.html">clocking commands</a>: <code>C-c C-x e</code> to set a time estimate, <code>C-c C-x C-i</code> clocks in for the current task, and <code>C-c C-x C-o</code> clocks out of the current task and it&#8217;ll show me how much time I spent on a task and it&#8217;ll even aggregate subtasks and show how much total time I took on a higher-order project/task. And all this in plain text!</li>
<li>Blog drafts have moved from WordPress to a <code>blog_drafts</code> folder full of <code>.org</code> files, including this post.</li>
<li><a href="http://orgmode.org/manual/Archiving.html">Archiving</a> (<code>C-c C-x C-a</code>) is one of the greatest OrgMode features, where it&#8217;ll take the current task and save it in an archive file for long-term storage, this is great when you want to just <i>file</i> a completed project&#8217;s notes and tasks and move it out of your current files.</li>
<li>Backups : Instead of Dropbox or any auto syncing system, I use a combination of Git, a local folder and an external hard disk.
<ul>
<li>The <code>files</code> folder is not added to the Git repository (by adding it to the <code>.gitignore</code> file) because the list of files are potentially huge and I want my git history and diffs to be only about the <code>.org</code> files. Maybe someday, I&#8217;ll use <a href="http://git-annex.branchable.com/">git-annex</a> for those files.</li>
<li>I have an alias in my bash profile, so a few times a day, I type <code>gcb</code> in my terminal and all the <code>.org</code> files get checkpointed.
<pre>alias gcb='git add . &amp;&amp; git commit -m "$(date +"%a, %d %b %Y")"'</pre>
</li>
<li>Once in a few weeks, I zip the entire folder including the <code>files</code> subfolder and store it in an external hard disk. I have an alias for that as well.
<pre>alias b#="cd &amp;&amp; zip -rq org.$(date +%Y%m%d.%H%M).zip pimfolder &amp;&amp; ls -lh *.zip"</pre>
</li>
<li>Maybe once a year, I can push the org files to a private repository on BitBucket, and zip the <code>files</code> folder and put it in a private Amazon S3 bucket. Or something like that.</li>
</ul>
</li>
</ul>
<p><i>Notice how many apps have been merged and subsumed by OrgMode!</i></p>
<p>Best of all, I&#8217;m no longer constantly looking up my mobile phone. When I&#8217;m away from my laptop, I&#8217;m <i>free</i> to focus on the situation at hand.</p>
<p>Everyday morning, a simple <a href="http://orgmode.org/manual/Weekly_002fdaily-agenda.html">agenda command</a> <code>C-c a a</code> gets me started, all my info is in one place, no more looking at separate apps! Getting started with the day is simple and fun again.</p>
<div id="footnotes">
<h2>Footnotes:</h2>
<div id="text-footnotes">
<p><sup><a name="fn-.1"></a>1</sup> If you are an Emacs user in Pune, you can <a href="http://www.meetup.com/the-peg/events/97652582/">learn about OrgMode from @vedang on Jan 18, 2013 at the Pune Emacs Users Group meetup.</a></p>
</div>
</div>
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		<title>Review: Big Data Book by Nathan Marz</title>
		<link>http://swaroopch.com/2013/01/12/big-data-nathan-marz/</link>
		<comments>http://swaroopch.com/2013/01/12/big-data-nathan-marz/#comments</comments>
		<pubDate>Sat, 12 Jan 2013 07:27:32 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/?p=4563</guid>
		<description><![CDATA[Recently, I finished reading the latest "early access" version of the Big Data Book by Nathan Marz. This book has been fascinating because of a strong and simple "first principles" approach and because this general approach allowed just 3 engineers to manage the huge BackType system.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4563&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Recently, I finished reading the latest &#8220;early access&#8221; version of the <a href="http://manning.com/marz/">Big Data Book by Nathan Marz</a>.</p>
<div id="outline-container-1">
<h2 id="sec-1">What is Big Data</h2>
<div id="text-1">
<p>Let&#8217;s <a href="https://en.wikipedia.org/wiki/Big_data">look up Wikipedia</a>:</p>
<blockquote><p>In information technology, big data is a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, analysis, and visualization.</p></blockquote>
<p>So, Big Data is relevant for any technical and business person whose company deals with lots of information and wants to make use of it. For example, Gmail search, etc.</p>
</div>
</div>
<div id="outline-container-2">
<h2 id="sec-2">Why this book is awesome</h2>
<div id="text-2">
<p>The book has been a <i>fascinating</i> and engaging learning for me because of two reasons:</p>
<p>First, it has a strong and simple <a href="http://www.wired.com/wiredscience/2012/10/ff-elon-musk-qa/2/">&#8220;first principles&#8221;</a> approach to an architecture and scalability problem, as opposed to the confusing (to me) and <a href="http://nosql.mypopescu.com/post/17564108280/the-components-and-their-functions-in-the-hadoop">mushrooming complexity</a> and <a href="http://www.forbes.com/sites/danwoods/2012/07/27/how-to-avoid-a-hadoop-hangover/">treating Hadoop as a panacea</a> in the Big Data world.</p>
<p>Second, Nathan Marz was one of the <a href="http://readwrite.com/2011/01/12/secrets-of-backtypes-data-engineers">only 3 engineers who made the BackType search engine</a> (the company was acq-hired by Twitter):</p>
<blockquote><p>BackType captures online conversations, everything from tweets to blog comments to checkins and Facebook interactions. Its business is aimed at helping marketers and others understand those conversations by measuring them in a lot of ways, which means processing a massive amount of data.</p>
<p>To give you an idea of the scale of its task, it has about 25 terabytes of compressed binary data on its servers, holding over 100 billion individual records. Its API serves 400 requests per second on average, and it has 60 EC2 servers around at all times, scaling up to 150 for peak loads.</p>
<p>It has pulled this off with only seed funding and just three employees: Christopher Golda, Michael Montano and Nathan Marz. They&#8217;re all engineers, so there&#8217;s not even any sysadmins to take some of the load.</p></blockquote>
<p>Note: BackType&#8217;s (now open sourced) <a href="http://engineering.twitter.com/2011/08/storm-is-coming-more-details-and-plans.html">real time data processing engine Storm</a> powers <a href="https://github.com/nathanmarz/storm/wiki/Powered-By">Twitter&#8217;s analytics product</a> and <a href="http://engineering.twitter.com/2013/01/improving-twitter-search-with-real-time.html">real-time trends</a> among other things.</p>
<p><span id="more-4563"></span></p>
</div>
</div>
<div id="outline-container-3">
<h2 id="sec-3">Lambda Architecture</h2>
<div id="text-3">
<p>A <a href="http://freegeek.in/">wise man</a> once told me that <i>programming is about managing complexity</i> and that is exactly why I love Nathan Marz&#8217;s approach to Big Data which is called &#8220;Lambda Architecture&#8221;:</p>
<div id="attachment_4564" class="wp-caption alignnone" style="width: 535px"><a href="http://swaroop.files.wordpress.com/2013/01/lambda_architecture.png"><img src="http://swaroop.files.wordpress.com/2013/01/lambda_architecture.png?w=525&#038;h=385" alt="Lambda Architecture" width="525" height="385" class="size-large wp-image-4564" /></a><p class="wp-caption-text">Lambda Architecture</p></div>
<p>&nbsp;</p>
<p>There are three layers:</p>
<ol>
<li>Batch layer
<ul>
<li>The fundamental shift to be done when designing a Big Data system according to Nathan Marz is to have an <i>append-only</i> data set which means that once a bunch of data is written, it&#8217;s never altered, you can only add more to the set. The master data is <i>immutable</i>.
<ul>
<li>This ensures that the data does not get <i>lost</i> or corrupted by bad code / bad assumptions, etc which happens more often than we would like to admit.</li>
<li>For a more thorough explanation, do watch <a href="https://vimeo.com/52831373">Pat Helland&#8217;s talk &#8220;Immutability changes everything&#8221;.</a></li>
</ul>
</li>
<li>Each granular piece of data should be accompanied with a timestamp and should be uniquely identifiable. Add a <a href="https://en.wikipedia.org/wiki/Cryptographic_nonce">nonce</a> if required to ensure that each row is unique, so that inserts into the database can be <a href="https://en.wikipedia.org/wiki/Idempotency#Unary_operation">idempotent</a>.
<ul>
<li>This allows us to view the data as it was at any instant of time.</li>
</ul>
</li>
<li>Schemas written using Apache Thrift
<ul>
<li>This enables us to validate the data before storage.</li>
<li>Thrift can generate wrappers for every programming language which makes the system language-agnostic for us.</li>
</ul>
</li>
<li>We ask questions to our system by querying the precomputed views (called batch views), which are simply aggregated information that we generate from our master data similar to indexes in RDBMS systems for fast lookup.
<ul>
<li>Hadoop MapReduce can be used to precompute data. That is what MapReduce is designed for.</li>
<li>The batch views are regenerated from the master data continuously, so once a batch view has been generated, the next cycle of computing starts immediately. We&#8217;ll see why this is important.</li>
</ul>
</li>
<li>This layer takes care of the storage of the data.</li>
</ul>
</li>
<li>Serving layer
<ul>
<li>The serving layer is a specialized distributed database that loads in batch views, makes them queryable, and continuously swaps in new versions of a batch view as they&#8217;re computed by the batch layer.</li>
<li>Answering queries is based on precomputing query functions to get &#8220;batch views&#8221; which is indexed for fast random reads.</li>
<li>This layer takes care of the fast queries on the data.</li>
</ul>
</li>
<li>Speed layer
<ul>
<li>Speed layer compensates for the last few hours of data coming in after batch layer took a &#8220;snapshot&#8221; for computation.</li>
<li>Speed layer is similar to batch layer in that it produces views based on data it receives but biggest difference is incremental updates for the incoming realtime data vs. recomputation updates.</li>
<li>Once data makes it through the batch layer into the serving layer, the corresponding results in the realtime views <i>are no longer needed</i>. This means you can discard pieces of the realtime view as they&#8217;re no longer needed.</li>
<li>If anything goes wrong, you can discard the state for entire speed layer and everything will be back to normal within a few hours. This &#8220;complexity isolation&#8221; property greatly limits the potential negative impact of the complexity of the speed layer.</li>
<li>This layer takes care of the queries including real-time data.</li>
</ul>
</li>
<li>Combining Results
<ul>
<li>The last piece of the Lambda Architecture is merging the results from the batch (serving layer) and realtime (speed layer) views to quickly compute query functions.</li>
</ul>
</li>
</ol>
<p>Some of the benefits in the architecture compared to traditional database systems are:</p>
<ul>
<li>Storage and Querying concepts are not mixed. This itself is a big win IMHO.</li>
<li>Human errors in computation can be easily fixed in a few hours because the batch views are regenerated every few hours (time taken depends on your calculations and data size).</li>
<li>Scalable (&#8220;Scalability is the ability of a system to maintain performance under increased load by adding more resources.&#8221;)</li>
<li>Real-time view of the data</li>
</ul>
<p>Understanding this architecture is one thing but internalizing it by going through the details in the book is when the beauty of this architecture is really understood.</p>
<p>Note that the book is still a work-in-progress (MEAP version 7 as of this writing) and has already helped me understand Big Data architectures better than before. I am quite looking forward to the chapters in the latter half of the book.</p>
<p>To figure out if the book is relevant to you, I would recommend watching <a href="http://www.infoq.com/presentations/Complexity-Big-Data">Nathan Marz&#8217;s presentation &#8220;Runaway Complexity in Big Data, and a Plan to Stop It&#8221;</a> along with the <a href="http://www.slideshare.net/nathanmarz/runaway-complexity-in-big-data-and-a-plan-to-stop-it">slides</a>.</p>
</div>
</div>
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		<title>Wrote an EDN format reader and writer in Python</title>
		<link>http://swaroopch.com/2012/12/24/edn-format-python/</link>
		<comments>http://swaroopch.com/2012/12/24/edn-format-python/#comments</comments>
		<pubDate>Mon, 24 Dec 2012 16:49:59 +0000</pubDate>
		<dc:creator>swaroop</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[clojure]]></category>
		<category><![CDATA[python]]></category>

		<guid isPermaLink="false">http://www.swaroopch.com/?p=4553</guid>
		<description><![CDATA[I was reading about EDN (similar to JSON) format and wrote a Python reader and writer over the weekend. The code is up on GitHub.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=swaroopch.com&#038;blog=60834&#038;post=4553&#038;subd=swaroop&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I was reading about the <a href="http://www.edn-format.org">EDN format</a> over the weekend. EDN (pronounced like in &#8220;eden garden&#8221;) is a data format in the same league as JSON but is supposed to have some nifty features such as sets, keywords, date-time type, custom types, and also being a proper subset of <a href="http://www.swaroopch.com/blog/learning-clojure/">Clojure</a>.</p>
<p>Having a date-time type as well as custom types seems useful to me, so I was taking a look at the <a href="https://github.com/edn-format/edn/wiki/Implementations">current Python implementations</a> of the EDN format and I didn&#8217;t find them satisfactory, for example, one of the listed ones had all custom parsing code which was difficult to read, one was not even a real implementation, just boilerplate code, etc.</p>
<p>So I thought why not create a better implementation and I did &#8211; it is up on GitHub at <a href="https://github.com/swaroopch/edn_format">https://github.com/swaroopch/edn_format</a>.</p>
<p>It has been a long time since I did <a href="http://www.catb.org/esr/writings/taoup/html/ch15s03.html">lex and yacc</a>, so it was a fun weekend project :)</p>
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