What is NDTV’s online strategy?

I wonder if all of these are actually part of some game plan:

  • ndtv.com
  • ndtvtravels.com
  • ndtvgadgets.com
  • ndtvshopping.com
  • ndtvlumiere.com
  • ndtvmovies.com
  • ndtvmusic.com
  • ndtvgoodtimes.com
  • ndtvcooks.com
  • ndtvprofit.com
  • ndtvimagine.com
  • doctorndtv.com
  • cricketndtv.com
  • etc.

It looks to me like they’re trying to mimic Network18’s
portfolio
:

  • ibnlive.com
  • tech20.com
  • storeguru.com
  • buzz18.com
  • cricketnext.com
  • indiwo.com
  • moneycontrol.com
  • jobstreet.com
  • commoditiescontrol.com
  • yatra.com
  • bookmyshow.com
  • compareindia.com
  • etc.

The reason why I say that is because Network18 seems to be putting in
effort to make each vertical the best-of-breed in the respective
categories. For example, MoneyControl, Yatra, BookMyShow, Tech2.0 are
popular.

But many of NDTV’s counterparts don’t seem to have any value-add.
That’s the impression I get when comparing, say, ndtvgadgets.com and
tech2.com.

It’s interesting how these offline media businesses are venturing
online and how they’re faring.

Published by swaroop

www.swaroopch.com

One reply on “What is NDTV’s online strategy?”

  1. As far as I know, NDTV’s portfolio pre-dates Network 18’s. Some of the NDTV sites have been there since the 1990s and the early 2000s. While Network 18 is a late entrant and they have been on an acquisition spree, buying existing web properties.

Comments are closed.

%d bloggers like this: