From Philip K. Dick’s 1978 article “How to Build a Universe That
Doesn’t Fall Apart Two Days
Later” (emphasis mine):
The basic tool for the manipulation of reality is the manipulation
of words. If you can control the meaning of words, you can control
the people who must use the words. George Orwell made this clear in
his novel 1984. But another way to control the minds of people is to
control their perceptions. If you can get them to see the world as
you do, they will think as you do. Comprehension follows perception.
How do you get them to see the reality you see? After all, it is
only one reality out of many. Images are a basic constituent:
pictures. This is why the power of TV to influence young minds is
so staggeringly vast. Words and pictures are synchronized. The
possibility of total control of the viewer exists, especially the
young viewer. TV viewing is a kind of sleep- learning. An EEG of
a person watching TV shows that after about half an hour the brain
decides that nothing is happening, and it goes into a hypnoidal
twilight state, emitting alpha waves. This is because there is such
little eye motion.
In addition, much of the information is graphic and therefore passes
into the right hemisphere of the brain, rather than being processed
by the left, where the conscious personality is located. Recent
experiments indicate that much of what we see on the TV screen is
received on a subliminal basis. We only imagine that we consciously
see what is there.
The bulk of the messages elude our attention; literally, after
a few hours of TV watching, we do not know what we have seen. Our
memories are spurious, like our memories of dreams; the blanks are
filled in retrospectively. And falsified. We have participated
unknowingly in the creation of a spurious reality, and then we have
obligingly fed it to ourselves. We have colluded in our own doom.
(via email from
When you’re young, you look at television and think, There’s
a conspiracy. The networks have conspired to dumb us down. But when
you get a little older, you realize that’s not true. The networks
are in business to give people exactly what they want. That’s a far
more depressing thought. Conspiracy is optimistic! You can shoot the
bastards! We can have a revolution! But the networks are really in
business to give people what they want. It’s the truth.
— Steve Jobs quoted in Wired (February 1996)