60/40 rule

From Lessons on Leading by Jessica Steel : Leaders recognize that we should feel 60% mastery and 40% stretch in our jobs at any given time. We draw our confidence from the 60% we know we’re nailing, and we grow from the challenge of the 40% that is new and uncomfortable for us. Leaders focus […]

Micro targeting

Recently the Obama re-election campaign employed similar population-wide behavioral analytics to micro-target voters to ensure his re-election. There is no reason why we in India must not look to technology to devise ingenious methods for near real time data collection and population-wide analytics of social performance. This will not only help micro-target and localise welfare […]