Micro targeting

Recently the Obama re-election campaign employed similar population-wide behavioral analytics to micro-target voters to ensure his re-election. There is no reason why we in India must not look to technology to devise ingenious methods for near real time data collection and population-wide analytics of social performance. This will not only help micro-target and localise welfare … Continue reading Micro targeting

Why I am not running the BSNL Bangalore International Marathon

There has been a lot of press mentions lately about the BSNL Bangalore International Marathon which is going to happen tomorrow. I will not be running it because it is not intended for people who love running. Why do I say that? The Bangalore Ultra Marathon was announced eleven months ago that it will be … Continue reading Why I am not running the BSNL Bangalore International Marathon